Affinity Solutions (Affinity) is the leading consumer purchase insights company. We provide a complete view of US and UK consumer spending, across and between brands, via exclusive access to fully permissioned data from over 140 million debit and credit cards. This data is transformed into privacy-compliant, actionable intelligence for marketers, consultancies, and financial services companies to drive strategic growth and lasting customer relationships. Visit us at www.affinitysolutions.com to discover how we're shaping the future of consumer purchase insights.

Affinity Solutions is hiring a Channel Partner Lead to generate demand and increase adoption of Affinity’s outcomes-based measurement solutions across the advertising ecosystem. This strategic role spans relationships with brand marketers, media agencies, and ad sales teams at publishers and CTV platforms, while also serving as a key internal partner to Marketing and Product to drive awareness, adoption, and product-market fit.

You’ll play a pivotal role in executing field strategies, building advocacy networks, and fueling platform demand that flows into Affinity’s measurement engine.

Your Contributions:

Cross-Ecosystem Demand Generation

• Lead engagement across the buy- and sell-side: including agencies, brand media directors, and publisher/platform ad sales teams.
• Drive education and activation programs that increase usage of media platforms and environments powered by Affinity measurement.
• Build trusted relationships and act as a thought partner to senior agency, brand, and publisher leaders.

Field Activation & Evangelism

• Represent Affinity in the field through roadshows, agency and client trainings, partner briefings, and industry events.
• Deliver compelling narratives around the value of purchase-based outcomes, tailored to decision-makers across planning, media, and analytics roles.
• Identify emerging brand and campaign use cases that align with Affinity-enabled platforms and translate into increased volume.

Internal Collaboration & GTM Strategy

• Work closely with Marketing to shape campaigns, events, and content that support awareness, lead generation, and brand positioning efforts across agencies and publishers.
• Partner with Product to feed market insights back into roadmap planning and ensure new features and capabilities are adopted effectively by ecosystem stakeholders.
• Collaborate with the GTM and Sales leadership teams to align demand generation activities with pipeline growth and revenue goals.

Agency & Brand Advocacy

• Build and sustain long-term advocacy programs across major holding companies, independents, and brand organizations.
• Act as the face of Affinity to senior marketers, enabling adoption of partner platforms where Affinity measurement is embedded.
• Deliver customized value stories, training materials, and co-marketing opportunities to increase engagement and influence.

Ad Sales Enablement

• Equip ad sales teams at media publishers and CTV platforms with messaging, case studies, and frameworks to pitch Affinity-powered outcomes measurement.
• Conduct live training, co-sell planning, and executive workshops to align measurement value with advertiser goals.
• Help close feedback loops from the field to enhance how Affinity supports and integrates with partner platforms.

Your Qualifications:

• 10+ years of experience in advertising, media, or measurement, with proven success influencing demand on both buy-side (brands, agencies) and sell-side (publishers, platforms).Marketing and Media experience is required.
• Deep understanding of how campaigns are planned, sold, executed, and measured—especially across digital and CTV.
• Exceptional storytelling, training, and relationship-building skills, with a bias for activation and execution.
• Experience working cross-functionally with internal Marketing, Sales, and Product teams.
• Strong presence in the field—comfortable leading sessions, speaking on panels, and building momentum across partners.

Preferred Qualifications:

• Network of agency, brand, and media platform contacts.
• Experience bringing new measurement solutions to market.
• Background in advanced analytics, brand lift, or sales attribution methodologies.

Salary Range: $145,000 - $155,000 base salary + commissionable

Office Hours: 9am - 5:30pm EST

Benefits:

As a full-time member of Affinity Solutions’ team, your benefits will begin on the first of the month following your date of employment, with a generous Affinity Solutions contribution for medical, dental, and vision. In addition to company paid holidays, wellness time off, other wellness benefits, and employee discounts, you will also get Affinity-paid life insurance and have the option to enroll into an Affinity-matched 401K Plan. We strongly encourage work/life balance by providing unlimited vacation days, available after 90 days from your first day as a team member.