Affinity Solutions (Affinity) is the leading consumer purchase insights company. We provide a complete view of U.S. and U.K. consumer spending, across and between brands, via exclusive access to fully permissioned data from over 100 million consumers. Our proprietary AI technology, Comet™, transforms these purchase signals into actionable insights for business and marketing leaders to drive optimal outcomes and build lasting customer relationships. Visit www.affinitysolutions.com to discover how we’re shaping the future of consumer purchase insights.

About Your Role:
Affinity is seeking a Marketing Manager to support our demand generation efforts across digital channels, campaigns, and web experiences. Reporting to the Associate Director of Demand Generation, this role offers hands-on exposure to paid media, email marketing, website optimization, and integrated campaign support within a B2B marketing environment.

Your Responsibilities:

• Demand Generation and Campaign Execution
  • Support the execution of multi-channel demand generation campaigns across paid media, email, website, and integrated marketing programs
  • Assist with paid media campaign execution, monitoring performance and supporting optimization efforts in partnership with internal teams and agencies
  • Execute email marketing campaigns and nurture programs, including list segmentation, scheduling, QA, and performance tracking
  • Support event promotion efforts through email, paid media, and event landing pages in collaboration with the Events team
• Website and Digital Experiences
  • Build and maintain landing pages, campaign pages, and forms to support marketing initiatives
  • Support ongoing website updates and optimizations using WordPress and related tools
  • Help ensure consistent messaging and user experience across paid, email, and web touchpoints
• Reporting and Performance
  • Support campaign tracking, reporting, and analysis to understand performance across channels and funnel stages
  • Assist with monitoring lead flow, engagement metrics, and campaign outcomes to inform future improvements
  • Help ensure marketing data and reporting support visibility for sales and marketing stakeholders

Your Qualifications:

• 3–5 years of experience in B2B marketing, demand generation, digital marketing, or campaign management
• Experience executing campaigns across email, paid media, and web channels
• Familiarity with marketing automation platforms, CRM systems, and digital analytics
• Comfort working with performance metrics and campaign data
• Strong organizational skills; able to manage multiple initiatives simultaneously
• Collaborative mindset and interest in working cross-functionally
• The following are a plus:
  • Experience working with WordPress or similar CMS platforms
  • Familiarity with paid media platforms (e.g., Google Ads, LinkedIn)
  • Exposure to event promotion or integrated marketing campaigns

Salary Range: $90,000–$100,000 base salary
Office Hours: 9am – 5:30pm

Benefits for full-time employees of Affinity Solutions begin on the first of the month following your date of hire with a generous employer contribution for medical, dental, and vision. In addition to company paid holidays, wellness time off, other wellness benefits, and employee discounts, you will also get employer paid life insurance and have the option to enroll into an employer-matched 401K Plan. We strongly encourage work/life balance by providing unlimited vacation days, available starting 90 days from your hire date as a team member.